Mythology Essay Example | Topics and Well Written Essays - 1500 words

Mythology - Essay ExampleMYTHOLOGY The world of mythology is interconnected with numbfishism and supernatural elements. Within this context, the arcdegrees of development in a heros life (departure, initiation and return), put forth by Joseph Campbell in the work The Hero with A railyard Faces is noteworthy. One idler see that the Godfather films (The Godfather, The Godfather Part II, and The Godfather Part III), by Francis Ford Coppola, belong to gangster film genre. The protagonists (Michael Corleone) transformation from a young man who hates gangster life to a gangster and later to an elderly individual who seeks redemption is beautifully portrayed by the director. Thesis statement The portrayal of the character Michael Corleone from The Godfather films by Francis Ford Coppola proves that the same is according to the stages (departure, initiation and return) in the journey of a hero, put forth by Joseph Campbell in the work The Hero with A Thousand Faces (Special references to the films The Godfather, The Godfather Part II, and The Godfather Part III). The main stages in Joseph Campbells The Hero with A Thousand Faces According to Joseph Campbell, there is number of stages within the heros communique or journey. each(prenominal) the heroes do not undergo all these stages, but the three stages (say, departure (past life), initiation (adventurous life) and return (return to motherland)) are most important. Seaward (2004), states that The guide of the heros journey involves three distinct stages (1) the departure, (2) initiation, and (3) the return home (p. 52). The first stage or departure helps the readers to have deep understanding on the heros adventurous life because this stage describes the hero adventurous in the past life. Moreover, this stage provides ample importance to the concept of heroism which stick out be generalized to the broader context of mythology. The second stage or initiation portrays the heros travel to the unknown world and adv entures. This stage is important because it reflects the heros growth and development to a fully fledged hero, who is ready to face dangerous situations without fear. This stage is applicable to most of the conventional heroes because adventure is stabilising to portray heroism. The problems faced by the hero during his travel to the unknown world are helpful to maintain the suspense of the whole story. The third and final stage is return, which portrays the heros return to his motherland. In this stage, the hero returns with immense power gained from the hardships faced during the journey. This stage is helpful for the hero to establish his victory over the evil. All these stages are again divided into sub-stages, but the essence of the heros growth and development is limited to the context of the foretold three stages. Michael Corleone and stages put forth by Joseph Campbell The plots of the three Godfather films revolve around Michael Corleone, the main character. Campbell (2008 ), states that Many tales isolate and greatly enlarge upon one or two of the typical elements of the full cycle (test motif, flight of steps motif,

Cultural Identity Interview Essay Example | Topics and Well Written Essays - 1750 words

Cultural Identity Interview - Essay ExamplePeter says that Bulgarians be the Caucasian type, almost all of them are ethnic Bulgarians, but also there are minority groups like Turks and Roma populations. According to Peter, many southern regions in Bulgaria are heavily dwell by people who have Turkish ethnicity, in few villages even only Turkish is spoken. A double check with the Wikipedia (2006) shows that Turks amount to 9.4% of the population. The other Bulgarian minority are Gypsies. Peter shares that Gypsies in general are the poorest among all Bulgarians and are not at all integrated in the dominant Bulgarian culture. -LanguagesPeters native language is Bulgarian, and this is the only official language, although there are other languages minorities speak, like Turkish, Roman, or Macedonian. The Bulgarian language belongs to the group of Slavic languages (Wikipedia, 2006). In the United States Peter speaks English, especially at work. He has little accent and in my opinion h e has no difficulties in communication in English. Still, he says, In the US there are many other languages that can be of use for you. I would say that US is a bilingualist country, because Spanish language is also very popular, even sometimes is it widely spoken. He uses Bulgarian every day at home or when talking to his friends via the Internet. He adds that he is also trying to improve his Spanish, and Russian, because both languages are useful for him at his work as a guard at a local mall. Peter has learnt English and Spanish at his secondary school. This partially explains why he knows Russian and is eager to improve his speaking abilities in the language. ReligionPeter is an Jewish-Orthodox Christian. He says that most people in Bulgaria belong to the Orthodox Church. Further investigation into the Orthodox religion proves that the Bulgarian Orthodox Church belongs to the Eastern Orthodox Church (Wikipedia, 2006), but minority groups have other religions, like Islam, adopt ed mostly by the Turkish population some Protestants and Roman Catholics (less than 1,5% together, according to Wikipedia, 2006). When talking about religion, Peter mentions that Bulgarians in general are not very religious. He says, this varies from region to region, but the communist finis that ended in 1989 did not tolerate religious beliefs, partly because of the high influence the Church used to have, and because its financial strength that threatened the status quo. Today, the Southern and Western regions of the country are more religious than the Northern and Eastern regions. Also, where Turkish population is predominant, there are villages with no Christian churches, and it is a normal thing, he says, for any village to have a church.FoodPeter mentions a variety of national favorite foods - foods containing various meat types, potatoes, rice and assorted types of vegetables. It seems bread is something Bulgarians do not miss at the table. Peter says that fruit and vegetab les are much(prenominal) cheaper in Bulgaria, than they are in the United States, and are much tastier, having fewer conservatives. According to Peter, the Bulgarian cuisine today is heavily influenced by the Arab cuisine and is closer to

Technology Inevitably Gets Better Over Time Essay

Technology Inevitably Gets Better Over Time - Essay representativeThis essay discusses thatadvanced technologies have been getting better over a period of time that intends to provide significant facilities with the intention of improving the society. It can be affirmed that the idea of technology has developed the living standard of the societal members by a greater extent throughout the last decade and is unruffled continuing to perform such function. It has been apparently observed that technology has provided advanced amenities to different people belonging to any communities by systematic piece of work of science.According to the reportsocial interaction among the people living in different regions was viewed to be quite due to lack of communication as intumesce as interaction. However, in recent days, with the introduction of innovative technologies such as mobile phones and internet, people can interact with each other quickly without confront any difficulties. In the past , distance was considered to be one of the critical factors that restricted social interaction among people. But now, the distance barriers are resolved by sundry(a) technological inventions. In todays modern world, people can reach one part to other part of the world in a single day with the help of airplanes. Moreover, computers and laptops among others are regarded to be certain valuable gifts of technological inventions that are playing a major role in varied sectors.In relation to technological advancements, various social networks like Facebook and Twitter among others are regarded to be the valuable inventions of internet technology.

Infection Control & Work Health and Safety Assignment

Infection Control & Work Health and Safety - Assignment ExampleCodes of enforce provide comprehensive information about sections of acts or regulations. It also gives an outline of actions, activities, responsibilities, responses and technical requirements to conditions and measures to be observed within a work place. Therefore, the WHS regulation and codes of physical exertion support activities of the WHS procedure. Similarly, the codes of practice support activities of the WHS regulations.Pertussis is caused by a bacterial microorganism Bordetella pertussis and uses the human frame as a reservoir. The bacteria breeds in the respiratory system hence pertussis mostly affects the respiratory tract causing heavy coughing and sneezing to patients. Pertussis spreads through the droplet mode of transmission.It is caused by viral micro-organisms referred to as rotavirus, Norovirus or Astrovirus. The human body is responsible for providing reservoirs for the viruses. The conditions por tal of exit is through the human gastrointestinal tract and leaves the body through faeces. Acute gastroenteritis spreads via vector transmission.Hepatitis B is caused by viral micro-organisms referred to as hepadnavirus. The human body provides a reservoir for the survival of the viruses. Microorganisms that cause Hepatitis B reside in the urinary tract and can be caused by pathogens. This condition spreads through direct contact to people with the virus. For example, transmission can be through sexual intercourse.When conducting clinical therapies, health workers are required to practice set procedures when dealing with spills. It is also necessary to note that spills should be cleaned immediately, and the area disinfected to counteract multiplication of infections. In clinical settings, most spills include body fluids or ought to be treated before disinfection and correct waste disposal techniques applied (WHS Act qtd. in Safe Practices Learning Guide 2012 21). In managing spill s, health workers should observe standard

Fair is foul and foul is fair Essay Example for Free

Fair is foul and foul is fair EssayFair is foul and foul is fair.(1,1,190) The total theme of Shakespe bes tamper Macbeth. The three sisters, also cognize as, hagfishes begin what will later unravel into realityy deaths and a concluding tragedy. Who is at fault for this domino-killing spree? No other then a unadulterated evil mixture of the witches and their undercover sidekick Lady Macbeth. Hecate held a very important role in the murders of an innocent family, merely then again its expect of evil. Macbeth proves that evil does have more power then good, but in the end what goes around comes around. All Hail Macbeth, that shalt be Kind hereafter. (1,3,194). This is the single force ignites all of the horrors throughout the play. Macbeth, before he met the witches was non a bad person. Macbeth was actually fighting rebels for the kings protection, not to mention in a very sizable position of Thane of Glamis. Macbeth, in the beginning had all of the qualities of an honora ble gentleman who could become anything. This is all shattered with his ambition overrides his sense of morality (What are the influences). The witches made him odour that he will be kind and that it was his destiny. (Power). Macbeths life turned a total three sixty into the evil direction.The witches manipulated his thoughts, and images worked his mind. (Power). Of course they were only words that the witches gave, but keeping in mind what powerful beings they were presented to be in the era of Macbeth, they were considered to be able to see into the future, work up people fall ill with the consumption of spells and potions, as well as to kill anyone at any distance. They were also known to cause bad weather and storms, which the play had begun with, (Macbeth Witchcraft). Duncans death was entirely the witches fault, they told Macbeth hed be king, basically giving Macbeth permission to kill. Obviously Macbeth felt that since it was in the future then it didnt matter how exactly he would become king. Macbeth decided to take swear out on himself and not wait around for his prize. Although Macbeth has considered killing Duncan in the past it is not certain that he would have actually committed the murder were it not for the witches fortune specialiseing. (Response to Brians Paper).The bundlefall of Macbeths fortune is the witches never told him formerly you start, you will never be able to stop the killings. They didnt seem to mention that everyone is responsible for his own destiny, and once he kills for his first time, he has no choice but to continue to cover-up his wrong doings, or risk losing everything he has worked so hard for, (What are the influences). If the witches would have told Macbeth that king would cost him killing his best friend Banquo who agree him the best advice when he said Were such things here as we do discourse or have we eaten on the insane root that takes the reason prisoner? (1,3,195).He also refers to the witches at instrum ents, The instruments of darkness tell us truths, win us with honest trifles, to betrays in deepest consequence. (1,3,196). Banquos basically smarter then Macbeth, obvious to why the witches referred to him as happier and greater then Macbeth. He noted that, why would these evil witches want to tell you things that will help you out. Its obvious that they will benefit from the situation somehow. Having Macbeths trust is one way, where they will be able to have great power. Banquo believes that evil brings consequences. A few of the consequences were partly Macbeth having to kill the drunken guards to cover up Duncans murder, then killing Banquo.Of course the witches werent all at fault, Macbeth had a very powerful Id on his hands as well. Her name is Lady Macbeth, someone who Macbeth considered his equal. They were happily married and living an ordinary life. Lady Macbeth could however possible be a witch herself. Its a fact that in a major textbook for witch hunters, Malleus Malefi carum, describes how witches are able to make men impotent, or even make their penises disappear. (Riedel). The reality of Macbeths penis disappearing at that time would most likely cause him suspicious of Lady Macbeth as a wife, but it is true that they did not have any children, thank god, and in those days, for a woman to not be able to child bare was very unacceptable. Lady Macbeth proves her evilness remarking I have given suck, and know how tender tis to love the babe that mils me. I would, while it was smiling in my face, have plucked my nipple from his boneless gums and race the brains out, has I so sworn as you have done to this. (1,7,206).Lady Macbeth was right beside Macbeth in every action he took, urging him and playing on his insecurities. Lady Macbeth plays the key role as she removes her feminine caring feelings so she can push Macbeth to carry out the murder. (Power). Lady Macbeth tells Macbeth that hes not a man if hes cant do it. She almost challenges his masculi nity and bravery. If Macbeth wants to make her happy he would do as she says, which is Look like the innocent flower, but be the snake undert. (1,5, 202). The supernatural world will aid her in the hardening of her heart and make it possible for her to carry out her malicious plan. (Wyn). Lady Macbeth is more of a forceful push towards the murder. The witches are the security behind the murder, for they tell Macbeth that he will be kind, and Lady Macbeth acts more of a catalyst, harassing Macbeth and forcing him to carry out the murders. (Power). there is only one witch that has a name. She is Hecate which means she who works from afar. (Something Wicked This Way Comes) Hecate, playing only a small role in Macbeths play is at fault for Macduffs familys murders. Hecate, being displeased with all of the negative actions Macbeth has been causing, especially since she was not apart of the evil that was going around. How did you dare to trade and traffic with Macbeth in riddles and affa irs of death and I, the mistress of your charms, the close contriver of all harms, was never called to bear my part or show the glory of our art? (5, 1, 237). Hecate decided to give Macbeth some new apparitions.These apparitions were to bring Macbeth to his tragedy and downfall. Hecate, even in the rise of bringing evil to someone evil, still caused harm and death to the innocent. look out Macduff Beware the Thane of Fife. (4,1,244). Of course taking everything the witches say one hundred percent seriously the first thing Macbeth did was get revenge on Macduffs family since he was not to be found to kill. It is all Hecates pure joy for the game of evil that that unfortunate scene happened. Other then Macduff, Hecate did help to put an end to Macbeth with apparitions that allowed him to let down his guards and making him very accessible to death.In conclusion all of the deaths in Macbeth were at the faults of the witches, and his wife. The witches prophesies were intentionally ambi guous, and their alliteration and rhymed couplets with which they spoke their omens, contributed to the effect of instability and cloudiness in their words. (ClassicNote). Thus having Macbeth believe that he was to be kind in the first place.They could have meant something totally dissimilar, that he may have been a different type of king, in a different country. Macbeth didnt really positively know what kind of king or where or anything, he just jumped on assumptions, and did what he had to do to get there. Macbeth stepped on everyone in the play below himself and deceived everyone around him. Macbeths wife played on the role of a powerful woman cipher in the household, she was only thinking of herself and everything she would gain by being married to the king, but underestimated the power of guilt. Guilt played the key role in another(prenominal) small factor, which lead Macbeth and Lady Macbeth to their graves. The theme of this play foul is fair and fair is foul ends in death .

The secret society - illuminati Essay Example for Free

The secret society illuminati EssayThis article is about the secret society. For the film, see Illuminata (film). For the Muslim esoteric school, see Illuminationism. For other uses, see Illuminati (disambiguation). exaltation Weishaupt (17481830), founder of the Bavarian Illuminati.The Illuminati (plural of Latin illuminatus, enlightened) is a name given to several groups, both real and fictitious. Historically the name refers to the Bavarian Illuminati, an Enlightenment-era secret society founded on May 1, 1776 to oppose superstition, prejudice, spiritual influence over public life, abuses of state power, and to support womens education and gender equality. The Illuminati were outlawed along with other secret societies by the Bavarian government leadership with the encouragement of the Roman Catholic Church, and permanently disbanded in 1785.1 In the several years following, the group was vilified by conservative and religious critics who claimed they had regrouped and were responsible for the French Revolution.In subsequent use, Illuminati refers to various organizations claiming or purported to have unsubstantiated links to the original Bavarian Illuminati or similar secret societies, and a lot alleged to conspire to control world affairs by masterminding events and planting agents in government and corporations to establish a New World Order and actualise further political power and influence. Central to any(prenominal) of the most widely known and elaborate conspiracy theories, the Illuminati have been depicted as lurking in the shadows and draw the strings and levers of power in dozens of novels, movies, television shows, comics, video games, and music videos.The movement was founded on May 1, 1776, in Ingolstadt (Upper Bavaria) as the Order of the Illuminati, with an initial membership of five,2 by Jesuit-taught Adam Weishaupt (d. 1830),3 who was the first lay professor of canon law at the University of Ingolstadt.1 It was make up of freethi nkers as an offshoot of the Enlightenment and seems to have been model on the Freemasons.4 The Illuminatis members took a vow of secrecy and pledged obedience to their superiors. Members were divided into three main classes, each with several degrees, and many Illuminati chapters drew membership from subsisting Masonic lodges.The goals of the organization included severe to eliminate superstition, prejudice, and the Roman Catholic Churchs domination over government, philosophy, and science trying to reduce oppressive state abuses of power, and trying to support the education and treatment of women as intellectual equals.1 Originally Weishaupt had planned the order to be named the Perfectibilists.2 The group has also been called the Bavarian Illuminati and its ideology has been called Illuminism.Many powerful intellectuals and progressive politicians counted themselves as members, including Ferdinand of Brunswick and the diplomat Xavier von Zwack, the second-in-command of the ord er.5 The order had branches in most European countries it reportedly had around 2,000 members over the span of ten years.1 It attracted literary men such as Johann Wolfgang von Goethe and Johann Gottfried Herder and the reigning dukes of Gotha and Weimar.In 1777, Karl Theodor became ruler of Bavaria. He was a proponent of Enlightened Despotism and his government banned all secret societies including the Illuminati. innate rupture and panic over succession preceded its downfall.1 A March 2, 1785 government edict seems to have been deathblow to the Illuminati in Bavaria. Weishaupt had fled and documents and internal correspondences, seized in 1786 and 1787, were subsequently make by the government in 1787.6 Von Zwacks home was searched to disclose much of the groups literature.5 Barruel and RobisonBetween 1797 and 1798 Augustin Barruels Memoirs Illustrating the History of Jacobinism and John Robisons Proofs of a Conspiracy both publicized the theory that the Illuminati had survived and delineated an ongoing international conspiracy, including the claim that it was behind the French Revolution.Both books proved to be very popular, spurring reprints and paraphrases by others7 (a prime example is Proofs of the Real Existence, and suicidal Tendency, Of Illuminism by Reverend Seth Payson, published in 1802).8 almost response was critical, such as Jean-Joseph Mouniers On the Influence Attributed to Philosophers, Free-Masons, and to the Illuminati on the Revolution of France.citation neededRobison and Barruels works made their way to the United States. Across NewEngland, Reverend Jedidiah Morse and others sermonized against the Illuminati, their sermons were printed, and the matter followed in newspapers. The concern died down in the first decade of the 1800s, though had some revival during the Anti-Masonic movement of the 1820s and 30s.2 Modern IlluminatiSeveral recent and present-day fraternal organizations claim to be descended from the original Bavarian Illum inati and openly use the name Illuminati. Some such groups use a variation on The Illuminati Order in the name of their organization,910 while others such as the Ordo Templi Orientis use Illuminati as a direct within their organizations hierarchy. However, there is no evidence that these present-day groups have amassed significant political power or influence, and they promote unsubstantiated links to the Bavarian Illuminati as a means of attracting membership instead of trying to remain secret.1

Procter and Gamble: PEST SWOT Analysis

Procter and Gamble PEST fig out AnalysisProcter and Gamble Market surroundingsCentral problemProcter and Gamble (PG) started its PuR hurl as part of selling water supply purification engine room named the PuR sachets. However, entering the trade with water purification technology had three major issues all related to brand and harvest recognition. Thus, with PG facing brand and harvest-home difficulties, three major problems were threatening to decapitate the investments that were poured into the PuR project. The very start problem that PuR project as creating awareness for the brand and product that had not been traded before in the trade. Thus, in promoting the product, the company faced two secondary problems which include difficulties in establishing ready trade for the product and convincing customers that the PuR sachets were relevant in their lives. Secondly, the company get under ones skined the project through heavy spending. The problem associated with the inve stment into the PuR project is that the companys under per sales did not seem to be sufficient enough to cover the costs, hence the management was contemplating on dropping the project. Thirdly, opus PuR was a reality and that the company was seeking approval from CDC, a major problem involved the lack of public or customer demand for the product regardless of the fact that PG tried to convince customers that dirty water was the cause of diarrhea (Hanson and Karen, 11).Secondary problems that faced PG included the fact that the PuR used preparation rule that was very difficult to copy but very expensive as well. Thus, the company could not trade its water purification solution at a price that customers were able to afford. Additionally, the target market probably at a higher risk of contracting diarrhea due to consumption of dirty water was the very one that could not afford to buy the PuR sachets at the high prices. Collectively, finding market was a base and persisting problem t hat did not party favor the PuR project and also did not have the potential to sustain the business projection of the company.Environmental ScanningPolitical FactorsPG targeted non-homogeneous markets with the PuR sachets. Among these were the pioneer market in Pakistan, Guatemala, and Morocco. The political environment in most of these markets favored the marketing of PuR sachets but Morocco was quite problematic as testing at school level was denied. every last(predicate) of the identified markets allowed for village testing of the PuR sachets which meant that the only major problem the company was facing was associated with its approach in working with various major governmental departments and ministries. manage in Morocco, the company could not get approval for testing at the school level but it was able to get approval of the CDC in the US. frugal FactorsAmong the economical factor that were facing PG included the nature of the market as well as the social class of the pot ential buyers of the product. Initially, the CDC saw potential in the PuR sachets and encouraged the company to continue with the project. However, the company management had had enough of the under per sales due to lack of sustaining customer base. Additionally, with reference to the existence of other brands and handiness of bottled water, PG was not getting as much return on investment as it had hoped for. Finally, multiple tests and commissioning of research and development continued to take more of the companys fiscal power thus misdirecting its promotional power. The company once had to take a desperate stance of signing a contract with nonprofit organization so that it can promote the PuR sachets in developing nations. This approach shows how economically desperate the market was making the company at hand.Social FactorsSocial factors that most companies are worried about today include the income of their target market and the underlying issues that push the demand for pro ducts and services. Among these issues, the target market for PuR sachets were the households that had bottom-of-the-pyramid entities, children. However, the social class of which illness related to dirty water could affect were the low-income families. The problem with the PuR sachet target market is that it had very little experience in using water purification methods and also did not have the financial potential to buy the products that the prices they were traded at. While dirty water was associated with diseases such as diarrhea, the target market had other issues affecting them besides the diseases the included household income and consideration of other factors besides water treatment.Technological FactorsWhile most of the factors considered under this title compete a negative role towards the development and trading of PuR sachets, technology was the only one that had an all-round positive effect to the desperate situation. PG had the required strength to develop researc h and development approaches aimed at managing most of its projects. However, considering research and development, PG had to invest in technology that both identified the need for water purification. Additionally, the packaging of the PuR was light and could fund the contents for over three years. This approach in technology enabled the company- despite the low demand- the products did not go to waste due to their extended life span.SWOT AnalysisStrengthsAmong the strengths of PG includeFinancial strength of the companyThe company is well established worldwideThe company is diversified and has numerous other products it trades which contribute to its financial strengthThe companys philanthropic tradition connects it with customers as it contributes to various charity eventsWeaknessesAmong the weaknesses of PG includeThe company is diversified and offers a continuum of products to the market from health products to national animal products. This approach makes the companys strateg ic approach unfocused.The company is involved in non-effective marketing campaigns that drain the companys financial stability. collectible to poor market feasibility studies, the companys jeopardize in Morocco, Pakistan, and Guatemala all failed to meet expectationsWith unfocused research and development, the company had to call back its products for renovation wasting more money.OpportunitiesThe company pioneered a product that continued to attract more customers due to health education programsThe companys joint venture with local companies increase its market penetration and spreads risks to create financial security.With reference to Morocco, the company is able to reach out for more customers in need of nibble water eyepatch in Pakistan developing upper class population providing ready market for the PuR sachets.Increasing cases of waterborne diseases create a larger market for water purification solutions.ThreatsMore companies and brands have ventured into the market and offer far more affordable products as compared to the PuR sachetsNew entry products have the potential to weaken the current market share.Regulatory agencies in the current target markets prevent the company from saturating the available markets with the PuR sachets.Strategic AlternativesThe strategic alternatives that can be used to suss out that the company is able to trade more profitably would be toHire marketing agency to properly promote the products and manage financesReduce the product portfolio so that the company focuses better on the most important lines of productsPromote products in more dynamic markets rather than slowly developing marketsCourse of put to deathThe course of action for each of the alternative is as followsAlternative 1 In hiring suitable marketing agency, the company would invite marketing companies to bid for a one year contract to assess potential markets and to incorporate market segmentation relating to social factors affecting each type of market (Kahn, 76).Alternative 2 Since PG trades numerous products, the company is to select the products that are least profitable to the company and discontinue their production. This would enable the company to invest more funds to meaningful projects while cutting cost in the production of non-value intensive products (Kahn, 78).Alternative 3 The Company is to hire a marketing agency in this case or to conduct research regarding the most favorable markets worth investing in. Additionally, the current markets or nations that the company invests in could be measured in terms of economic stability and the per capita for perceived potential customers. In consideration, the company or the hired marketing agency can investigate the Gini Index of the target population of various potential markets to identify how sustainable the company operations can be in a new environment (Masur, 666).Work CitedHanson, Margaret and Karen Powell. Procter Gamble PuR Purifier of Water evolution the Product a nd Taking it to Market. INSEAD. 2009. Print. Retrieved from http//www.gwu.edu/clai/training_programs/UChile_MBA_Programs/uchilemba2010/Griffin_Readings/CSR_PuR_A_case.pdfKahn, Kenneth. Functional, Multifunctional, and Cross-Functional Considerations for Marketing Management. Journal of Marketing Theory and Practice, Vol. 17, No. 1 2009 pp. 75-84. Print.Masur, Jonathan and Posner, Eric. Against Feasibility Analysis. The University of Chicago Law Review, Vol. 77, No. 2 2010 pp. 657-716. Print.